Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.
Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.
Online daters may have more liberal social attitudes compared to the general population in the United States.
Research about social networking reveals that the online dating services driven by subscriptions offer the least amount of social networking opportunities.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.