Experienced online daters use e Harmony because “it’s another pool of potential dates,” however, they thought the profiles were “formulaic” and “hide people’s individuality.” Also, the length of the guided communication process can be painful in that it can literally take weeks before you are able to communicate openly with a potential match.was thought to offer a good compromise between the restrictions of e Harmony and the “wild west” of certain free sites such as OKCupid.
But as we observed over the course of our study, online dating appears to be governed primarily by “facts” at the start of the process which then quickly give way to more complex factors.
Assessment is typically performed as follows: (1) Look at pictures; (2) Look at basic information for high-level “deal-breakers” such as age, distance from each other, and kids; (3) then, finally, consider user created descriptions for “human touch points.” While the last step is where likely compatibility is most strongly identified, it was very apparent that most users felt they were wasting time if potential matches don’t pass muster in the first two stages.
The comments, quotes, and opinions in this document reflect only the views of these users and not those of e Harmony or who were not themselves involved with this research in any way.
The intention of this report is to highlight broad themes and provide insights as to how these sites are used by the users we spoke to.
However, most users felt that the matching algorithms here were “rough” and could be made more effective.